From the branding to the marketplace, we took the company through lead generation processes and conversion marketing. The logo, inspired by a plate, means union and sharing, and it reminds the italian food traditions.
![](https://www.thefancyfactory.com/wp-content/uploads/2023/01/Foto_Computer.png)
We took advantage of the launch event to push the brand through influencer marketing and the sharing of photos and videos by the community in the main italian squares.
![](https://www.thefancyfactory.com/wp-content/uploads/2023/01/Influencer_Marketing.png)
![](https://www.thefancyfactory.com/wp-content/uploads/2023/01/Appetitoso_social.png)