Montallegro – Wayfinding

Villa Montallegro, private medical-surgical home care and polyspecialist center, is an excellence in Liguria and among the most advanced in Italy.
The patients’ flow evaluation, through an in-depth user experience analysis, was the starting point for the design of the wayfinding system of the facility, made of three buildings and an external area.

Client: Montallegro
Services: UX, Print, Strategy

To develop the project, from a graphic design and colors point of view, we adopted the principles of cognitive psychology.