Social Media MKT

Friends of Genoa is a foundation that works to restore Genoa to its historically prominent role in international trade. It does so through restoration projects, international cultural initiatives, programmes dedicated to young people and training, and activities that promote innovation and technological development. We oversaw the entire communication strategy for the Foundation, supporting them in the management of social media channels, content production, and the definition and management of advertising campaigns. This ongoing work has helped to strengthen their positioning, increase their visibility, and build a narrative consistent with the Foundation’s mission.

For the Comune di Genova, we coordinated the digital communication strategy by managing the 18 institutional social media pages in an integrated manner. We defined a single editorial line, designed the content strategy and produced multi-format content designed to make the administration’s messages clear, accessible and relevant. This was accompanied by the management of sponsored campaigns and constant performance monitoring to ensure consistency, transparency and communication that was closer to citizens.