COIM Group commissioned us to redesign their websites with the aim of:
- Making an ecosystem of technical and global content accessible to different audiences (customers, partners, investors, candidates)
- Simplifying the information structure, making navigation between product lines, application sectors and locations around the world clearer
- Supporting the brand’s international positioning through a consistent, modular and multilingual design
Manage the informational complexity of an industrial group with numerous markets, products and targets.
Standardise the user experience on a global scale, while maintaining local flexibility for countries and languages.
Build a fluid and scalable navigation structure capable of integrating technical and narrative content.
Reduce dispersion and improve engagement, enhancing COIM’s identity as an innovative leader.
